In the digital world its easy for us printers to run a bit scared. With big brands choosing digital marketing first over any other form of marketing where does print fit into their neatly packaged marketing strategy?
Choosing digital first doesn't mean the end of print. In fact print will once again become a massive part of the marketing mix. When digital advertising and marketing reaches saturation point the big brands will be leading the way and the first to reintroduce print as part of their marketing strategies - ensuring their brands are the ones who stand out from the crowd in a colossal digital overload.